SEO? Web development? Viral marketing? Blogging? Facebook? Twitter? Pinterest? How to juggle it all? How to get more traffic to your website? How to get subscribers to your feed or newsletter? How to convert more site visitors into buyers? Please, if you have a question, tell us in the comments or email me about it. [...]
Let it go
Here’s the biggest reason why social media marketing efforts and other new media campaigns fail.
They don’t let go.
They’re too afraid of that horrible blog post.
They try too hard to steer the conversation their way.
Falling Asleep at the Wheel: When Social Media and Blog Campaigns Forget to Forget Themselves
August 29, 2005.
Where were you on that day – the day Hurricane Katrina blew through The Big Easy?
Your blog is needy.
“Feed me! Feed me!” it cries.
Ah, but you’re busy. And you’ve been ignoring it for a while.
Now you’ve decided to come back, dust off your business blog or professional blog and restore it to its SEO/traffic/attention/revenue-friendly ways. And you’re wondering what to do.
How do you revive your business blog?
I’ve spent hundreds of hours over the past three months on Internet projects at various stages of development.
Nothing has impressed me more in that time than the concept of momentum.
What is momentum?
My concept of momentum as it applies to the ever-emerging social Web is not unlike one of its textbook definitions, which identifies it as the product of the mass and velocity of an object.
In other words:
(how big you are) x (how fast you’re going) = momentum
example: (a really big dude) x (doing a belly flop) = mucho momentum
Want a vastly improved website/blog? One that will help you drive more traffic and more revenue to your business than ever before?
If so, I have a very special offer for you.
Here’s a taste of what you can get through Website Habitat:
- A complete professional WordPress-powered website to help you market your business effectively
- The incredible Headway theme to make updating your website a breeze
- My SEO Action Pack service to help boost your website’s search engine rankings and traffic
- A 30-day free trial membership at BusinessHabitat.com, our online marketing advice counterpart to Website Habitat
Let’s break it down a bit more so you can see what you’re getting.
Warning: You’re losing customers and fans right now because your blog content isn’t converting as well as it should.
Here’s a comprehensive step-by-step guide on how to make, publish and market blog content that will convert more visitors into buyers and brand promoters.
Why is the Blog Content Creation Process So Important?
Great blog content – the words, pictures, sounds and videos that you present to your blog visitors – makes your business or organization more successful in at least the following ways:
- It impels your target audience to buy from you and to recommend your business to others.
- It provides search engines with a fresh batch of original stuff for their spiders to feed on, which means that more people will find your blog in search results.
- It establishes your brand more strongly.
- It helps you develop relationships of trust with people. After all, you do business with people, not businesses.
- It leverages the emerging social Web. Because it’s on a blog and not in a white paper or press release, it invites immediate personal feedback and shows people you’re approachable and willing to listen.
In short, successful blog content rewards you and your business forever.
So you’ve got to know how to create it the right way.
We’ve heard a lot about rudeness lately.
If a star tennis player, a prominent politician and a world-famous rap artist can do it, why shouldn’t you?
Here’s how to be inconsiderate, uncouth and downright rude on your blog and in your social media efforts.
Step 1: Stop Listening
This is the exact opposite of one of my all-time favorite business blogging tips. What’s there to listen to anyway? It’s all mindless babble, right?
Hot on the heels of my last article, 50 Timeless Resources to Make Your Blog More Profitable, here’s a list of 16 classic resources that will help you improve your overall presence at various social networking/sharing websites. It’s a small list, but these are awesome resources.
Overall Social Media Marketing Tips
- 25 Must Read Social Media Marketing Tips
- Social Media Marketing Training: 5 Tips for Breaking Through The Knowledge Barrier
- 7 Reasons Your Social Media Marketing Failed (and how to fix it!)
- 10 Tips for Social Media Marketers
- More Social Media Marketing Tips
- 50 Ways Marketers Can Use Social Media to Improve Their Marketing
- Social Media Marketing Tactics
- Social Media and SEO: 5 Essential Steps to Success
These 50 evergreen resources will help you raise or make more money with your blog, no matter whether it’s a personal, business or non-profit blog.
If you like this article, please share it:
- Share on Twitter
- Share on Facebook
- Share on StumbleUpon
- Share on Delicious
- Share with your Gramma
- Write on your forehead: http://bit.ly/blogprofit
Improve Your Blog Content for More Blog Profit
1. 37 Viral Post Ideas You Can Use Today – Or tomorrow, or the next day, or on March 13, 2047. Remember, this is a list of timeless resources.
2. 10 Killer Post Ideas – Not to be confused with “10 Post Ideas for Killers.”
3. 40 Ways to Deliver Killer Blog Content – Not to be confused with … hey, how’d you know?
4. 7 Steps to More Coherent Blog Posts, More Readers, and More Subscribers – How about making the readers and subscribers more coherent too? Because sometimes I wonder.
5. The Art of Linkbaiting – Yes, it’s an art. Yes, there’s science in it. No, you can’t have a bite of my granola. Keep reading.
Are you wondering how to improve your business by combining your blog and your other social media/social networking assets (e.g. Facebook, Twitter, LinkedIn)?
Here’s Part 1 of a series on how to blend blogs and other social media tools for professional success. Subscribe now so you don’t miss upcoming articles.
The Problem: A Cluttered Social Media Landscape
And one that is always changing.
For example, TechCrunch has a fascinating article on why teenagers don’t use Twitter. A survey polled approximately 10,000 teens and it boils down to this: Today’s hyperconnected teen already has MySpace, Facebook and text messaging to communicate with the world around them – so she thinks, why clutter my personal social media landscape any more with Twitter?