The 10 Worst Business Blog Mistakes

January 12th, 2009 by Easton Ellsworth

I hope this list saves you some grief in your professional blogging.

10. Publish sporadically.

9. Spend too much time consuming content.

8. Spend too little time creating content.

7. Fail to plan effectively or not at all.

6. Expect the world to adore your blog without any marketing effort on your part.

5. Fail to pay close attention to numbers that indicate blog growth rate.

4. Fail to produce content that serves your intended audience.

3. Fail to serve the right audience.

2. Fail to love your audience to bits.

1. Give up.

Take the opposite of this list and you’ll have a pretty good sense of my top 10 business blog success tips.

Further Reading

• How to Ruin Your Corporate Blog: 100 Tips by 10 Bloggers at Business Blog Wire – I put this together back in 2006 with the help of several friends.
• Do You Make These Mistakes With Your Blog? by Brian Clark at Copyblogger – Five sinister mistakes and their cures.
• Blogging Mistakes: Final List by Daniel Scocco at Daily Blog Tips – Dozens of bloggers got together in 2007 for a group writing project on blog mistakes they had made.
• How to Overcome Blogging Failure – A Visionary Blogging post from May 2008 featuring advice from author Barry Moltz.

Stay tuned – tomorrow I have some more blog strategy advice for you and on Wednesday I’ll announce the winners of last week’s one-question contest. Plus, later this month I’ll teach you how to avoid all of the above blog mistakes.

What’s the worst blogging mistake you’ve ever made or seen someone else make?

photo by dkalo

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