Course: Advanced Social Media Strategy and Tactics

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Welcome to the course information page for Advanced Social Media Strategy and Tactics, a unique offering by Visionary Blogging.

In this intensive course, Easton Ellsworth will show you what he’s learned from over four years and 8,000 hours helping entrepreneurs, companies and organizations understand how to use blogs and other social media effectively.

You’ll come away from this course with better results in your social media publishing and marketing efforts, and with a better sense of how to develop an ever-evolving strategy that works, along with tactics that fit into that strategy.

About the 6-Week Course: Advanced Social Media Strategy and Tactics

This course is especially for professionals who:

  • Want to become experts on how to combine blogs and other social media tools to produce excellent results for their business or organization
  • Want personalized advice for their company or organization on how to improve their social media presence
  • Are looking to gain a competitive advantage quickly
  • Want to learn “how to fish,” not just “where to go fishing”
  • Have a strong desire to learn and are not afraid to ask tough questions
  • Are willing to work hard and apply what they learn

Class Schedule

The course consists of a 60-minute live teleclass each week for six weeks, plus one-on-one interaction by email, along with written and audio/video course materials with exercises and assignments to help you achieve your social media goals.

Week 1: Blogging Strategy

  • 1.1 – How to build a Google-proof blog
  • 1.2 – How to use blogs to achieve a healthy mix of search, referral and direct traffic to your website
  • 1.3 – A framework to improve blogs regularly in nine distinct areas

Week 2: Social Media Strategy

  • 2.1 – How to approach social media as a tool for strengthening your business
  • 2.2 – How to adjust your publishing strategy according to the culture of each social media website
  • 2.3 – Walkthrough: How to build a rock-solid Twitter account

Week 3: Blending Blogs and Social Media

  • 3.1 – How to blend blogs with other social media tools for superior branding and conversions
  • 3.2 – Social media pitfalls and how to avoid/overcome them
  • 3.3 – How to stay informed of the evolving relationship between blogs and other social media tools

Week 4: Advanced Social Media Tactics, Part 1

  • 4.1 – Advanced search engine optimization techniques using social media outposts
  • 4.2 – Advanced social media content sculpting for maximum referral traffic
  • 4.3 – Advanced viral marketing tactics for maximum reach and conversions

Week 5: Advanced Social Media Tactics, Part 2

  • 5.1 – Advanced social media community building techniques
  • 5.2 – Advanced techniques for listening intently on social media
  • 5.3 – Advanced techniques for communicating powerfully on social media

Week 6: Social Media Brainstorming, Planning and Execution

  • 6.1 – How to brainstorm a truly effective social media campaign
  • 6.2 – How to convert your brainstorm into a plan
  • 6.3 – How to convert your plan into actual execution
  • 6.4 – How to regularly measure and evaluate your blogging and social media ROI
  • 6.5 – Group discussion: What to do next with social media, what tools/sites to focus on most

Course Format

Live Weekly Classes

The purpose of the live weekly classes is to enable me to teach you in a private setting, for you to ask me any questions you may have about the subjects we’re covering, and for us to be able to apply the course teachings to your professional situation. I’ll present for 30-45 minutes and we’ll close the call with time for Q&A.

Each weekly class session consists of an hour-long conference phone call.

Every call is toll-free and you can call in using any phone you want, or using an online tool like Skype.

Course Materials

An MP3 audio recording of each class will be available the following day so you can listen to or download it as often as you like.

You will receive a course workbook in printable PDF format to help you learn as efficiently as possible. There will also be some video content that you will be able to watch on your own schedule.

Money-Back Guarantee

If you’re not satisfied with this course, just tell me within 14 days of registering and I’ll gladly refund your payment.

Course Fees

This course costs $1,997, including access to all live and archived class sessions and written course materials.

Register Now

Click here or click the PayPal button below to register for this course. You will be taken to a secure payment page to complete your registration.

As soon as you register, I’ll email you with instructions on how to prepare for the first class session.

Any questions? Please contact Easton Ellsworth.