January 13th, 2009 by
Is Facebook Connect worth the time for a business blog?
Great question, Robyn! Here’s my answer.
First, for those new to this subject …
What is Facebook Connect?
Facebook Connect is a simple way to integrate Facebook into your blog or website. For example, TechCrunch currently has a blog post comment area that looks like this (minus the cool sepia effect):
Why or why not use Facebook Connect?
Some reasons to use Facebook Connect on your business blog:
- Some people have Facebook accounts but aren’t registered at your blog. If registration is something you require in order for people to be able to comment on your posts, Facebook Connect might make it more appealing for these folks to register and interact more with your blog.
- If many of your blog visitors and commenters use Facebook, they might enjoy seeing each other’s Facebook profile links in the comments section of your blog. Facebook Connect makes that integration seamless.
- When you install Facebook Connect on your blog and someone leaves a comment, that action shows up in their Facebook wall so others in their network on Facebook can see it. This may get you a little more traffic and a few more subscribers in the long run.
Some reasons NOT to use Facebook Connect with a company blog or professional blog
- Maybe the culture of your blog is not very Facebooky. Perhaps your readers are not the social networking type, or perhaps your blog is all about how evil and ugly and useless Facebook is (in your esteemed opinion, of course).
- Maybe you’re concerned about slow page loads. This isn’t a huge concern for most business bloggers, but if your blog is already laden down with cumbersome plugins and widgets, you might not want to lay this final straw on your poor hosting camel’s back.
- Maybe you find Facebook distracting to the core purpose and audience of your blog. It could be that you just want people to take one kind of action after reading your posts, and that Facebook Connect tempts them to get distracted from your call to action.
So … should you use Facebook Connect with your business blog?
I recommend that you try it out for a few days and see how it affects your blog’s traffic levels, comment levels, and other interactivity on your blog/website. Most importantly, find out what your readers think of Facebook Connect.
You can always remove Facebook Connect later if its slows down your blog too much or your blog readers don’t seem to like it. But I wouldn’t expect it to make a huge difference in most business blogs, either.
The deeper reasoning here has to do with blog and social media strategy for businesses. Just because you can do something doesn’t mean you should (or shouldn’t). If you really feel that Facebook Connect will help you serve your blog’s target audience and improve conversion rates for your business, use it. If not, don’t.
Facebook Connect Resources
- How To Add Facebook Connect to Your Blog in 8 Minutes at Mashable (includes geeky video)
- 10 Great Implementations of Facebook Connect at Mashable
- Soon, All Your Blog Comments Will Belong To Facebook (Or Google) at TechCrunch
- Websites that use Facebook Connect at the Facebook Developers Wiki
- Facebook Connect now available on Disqus at Disqus
Wondering if I should give it a go here at Visionary Blogging. I think I will. Let me know what you think.
Tomorrow, winners of last week’s $750 blog consulting contest will be announced right here.
Do you think Facebook Connect is worth the time for business blogs?