Visionary Blogging » Blog Consulting » Case Studies » Blog Action Day 2008

Objective

To organize and promote Blog Action Day 2008, a non-profit campaign to enlist the world’s bloggers to discuss the problem of global poverty on a single day, October 15, 2008.

Client Website

BlogActionDay.org

Timeframe

June – October 2008

Work Summary

• Wrote regularly for the official event blog
• Monitored and published updates at the official event Twitter account
• Promoted and anchored 12-hour live radio show
• Recruited more than 80 supporting organizations
• Invited each of the 100 most popular blogs worldwide to participate
• Led volunteer work that translated the Blog Action Day website in more than 20 languages
• Managed the official event email account
• Wrote, published and promoted a PRWeb press release announcing the event
• Tracked key metrics having to do with the event’s traffic, search engine optimization and social media presence

Results

• 12,800 blogs signed up to discuss poverty on October 15, 2008
• 17 of the 100 most popular blogs in the world participated
• 13.5 million people worldwide followed or participated in the event
• As of May 2009, the event website ranked in the top 10 Google search listings for a variety of queries such as blog poverty, poverty blog, blog day, 2008 poverty, etc.
• As of May 2009, the Blog Action Day Twitter account had 2,500-plus Twitter followers (better than 99.5% of all Twitter accounts)