Objective: To use social media to promote Heifer International’s Pass On The Gift poverty relief campaign in April 2009.

Client Website: PassOnTheGift.org

Timeframe: March – April 2009

Work Summary:

* Created and seeded campaign-specific BloggersUnite.org, Facebook, Flickr, MySpace, Twitter and YouTube accounts
* Organized and promoted event on April 29, 2009 co-sponsored by Bloggers Unite and Heifer International: Unite for Hunger and Hope

* Tracked and analyzed key metrics such as page views, clicks and media views
* Advised team members at Heifer International via phone, email and
* instant messaging
* Contacted organizations regarding partnerships, endorsements, media mentions and other event support

Results:

* Nearly 2,400 new Twitter followers to Heifer and Pass On The Gift accounts
* Approximately 2,000 campaign mentions among blogs in April 2009 (162% increase over March)
* 929 clicks to shared URLs via social media
* $611 raised via BloggersUnite.org event
* 609 participants in BloggersUnite.org event
* 232 YouTube channel video views