Visionary Blogging » Blog Consulting » Case Studies

Objective

To launch a search-optimized wiki about Photoshop to increase traffic to PSDTUTS.com and encourage premium membership purchases.

Client Website

Wiki.PSDTUTS.com

Timeframe

• June – August 2008 — Seven-day launch event
• August 2008 – current — Daily management

Work Summary

Seven-day launch event

• Planned and executed wiki launch according to a timeline
• Created master content plan
• Implemented search engine-friendly URL structure
• Created wiki page templates that encouraged user registration and page editing
• Added article text and images to more than 80 wiki pages according to templates
• Inserted keyword-rich navigational breadcrumbs
• Managed wiki launch contest
• Selected and contacted prize winners
• Wrote launch and contest announcements for PSDTUTS blog

Daily management

• Welcomed new wiki users
• Answered user questions
• Removed spam
• Enhanced site security
• Kept track of wiki growth

Results

Seven-day launch event

• 30,750 page views
• 2,266 changes made to wiki pages
• 357 new wiki users

Eight months after launch

• 500,000+ all-time page views
• 3,397 changes made
• 690 wiki users
• The wiki ranks in the top 10 Google search listings for queries such as photoshop wiki and wiki photoshop

Questions or comments? Please leave them below or contact Easton Ellsworth directly!