Warning: You’re losing customers and fans right now because your blog content isn’t converting as well as it should.

Here’s a comprehensive step-by-step guide on how to make, publish and market blog content that will convert more visitors into buyers and brand promoters.

Why is the Blog Content Creation Process So Important?

Great blog content – the words, pictures, sounds and videos that you present to your blog visitors – makes your business or organization more successful in at least the following ways:

1. It impels your target audience to buy from you and to recommend your business to others.
2. It provides search engines with a fresh batch of original stuff for their spiders to feed on, which means that more people will find your blog in search results.
3. It establishes your brand more strongly.
4. It helps you develop relationships of trust with people. After all, you do business with people, not businesses.
5. It leverages the emerging social Web. Because it’s on a blog and not in a white paper or press release, it invites immediate personal feedback and shows people you’re approachable and willing to listen.

In short, successful blog content rewards you and your business forever.

So you’ve got to know how to create it the right way.

Want to make your blog’s articles much more compelling and valuable while saving time and money?

Here’s a five-step method that has worked well for my consulting clients.

• Step 1: Envision.
• Step 2: Evaluate.
• Step 3: Plan.
• Step 4: Work.
• Step 5: Review.

Let’s get into each step in more detail.

Step 1: Envision your future blog content and its awesomeness.

Just imagine for a minute that you’re Po, the Kung Fu Panda, basking in a sublime vision of your pure awesomeness. Bask in it … ah yes … okay, that’s long enough.

That totally raging awesomeness springs from a single source: your blog’s carefully crafted connection to its target audience.

Have you ever been frustrated by your blog writing? By your inability (as you see it) to create compelling content? By the difficulty of coming up with ways to make your blog’s content more effective for your business or organization?

My friend, I have so been there.

Want to make your blog content better fast?

Here’s a carefully assembled checklist you can use every time you analyze the quality of the words, images and sounds that you publish at your blog.

Blog consultants, social media strategists and anyone who owns or manages a blog should find this useful.

29 Key Aspects of Blog Content

We’ve identified the nine blog improvement types. Now let’s break down blog content evaluation and improvement into 29 key areas:

When you’re looking for the perfect flower to give to your lover, do you want any bent petals?

When you order a meal at your favorite restaurant, of course you don’t want it to come out to your table half-cooked.

But is blogging like that?