I recently asked Richard Becker, a consultant for Bloggers Unite, to share some insights on how he and the BU team have used social media to recruit members and encourage participation in their efforts. Here’s what he had to say.

What was your strategy for spreading the word online about Bloggers Unite when you first launched it?

The initial Bloggers Unite challenge was distributed in the discussion section of BlogCatalog, which is how my company was first introduced to Antony Berkman’s idea.

Since I was managing an experimental nonprofit blog, which highlighted business giving, I thought the initial BlogCatalog challenge — for bloggers to all post about the same social awareness issue on the same day and raise money for DonorsChoose.org — fit in well as a best practice. (The purpose of the blog is to stimulate business giving by providing examples from companies of different sizes.)

I contacted Tony to see if he had a news release about the event, but he didn’t.