Robyn Tippins (Twitter: @duzins) asked me the following question on Twitter last week:

Is Facebook Connect worth the time for a business blog?

Great question, Robyn! Here’s my answer.

First, for those new to this subject …

What is Facebook Connect?

Facebook Connect is a simple way to integrate Facebook into your blog or website. For example, TechCrunch currently has a blog post comment area that looks like this (minus the cool sepia effect):

Why or why not use Facebook Connect?

Some reasons to use Facebook Connect on your business blog:

• Some people have Facebook accounts but aren’t registered at your blog. If registration is something you require in order for people to be able to comment on your posts, Facebook Connect might make it more appealing for these folks to register and interact more with your blog.