“Would you tell me, please, which way I ought to go from here?” – Alice
“That depends a good deal on where you want to get to.” – Cheshire Cat
“I don’t much care where …” – Alice
“Then it doesn’t matter which way you go.” – Cheshire Cat

Is most of what you’re doing online pointless?

I had the incredible opportunity to join several of my close friends on a group phone call today. We talked about online marketing strategy and the difference between building a blog/website and building a business.

There was a special synergy that brought at least one of the participants to tears (in a good way).

That call got me thinking about the relative pointlessness or meaningfulness of each marketing activity I do online to promote my consulting business.