I’ve had it.

No more.

I’ve had it.

The slope is too steep.

The wind is too fierce.

The pain is too great.

I could never reach the summit.

Why did I even bother?

Nobody cares.

Go on or go back – it won’t make a difference.

So scream the voices.

But I refuse to listen.

Because I can see.

And I can see …

… because I believe.

photo by Peter Gene

I don’t matter.

Those are the three most despicable words you could ever say as a blogger. Or as a professional.

Or as a human being.

For whom is your blog?

Who writes the blog posts?

Who typically leaves comments?

Who’s the target reader? The target buyer?

Who your blog?

Why your blog? Why did you create it?
Why your blog? Why is it special?
Why your blog? Why did you choose the blog format?
Can a new visitor tell me “why your blog” within 10 seconds?
Can you?
Why your blog?