I’ve had it.

No more.

I’ve had it.

The slope is too steep.

The wind is too fierce.

The pain is too great.

I could never reach the summit.

Why did I even bother?

Nobody cares.

Go on or go back – it won’t make a difference.

So scream the voices.

But I refuse to listen.

Because I can see.

And I can see …

… because I believe.

photo by Peter Gene

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Those are the three most despicable words you could ever say as a blogger. Or as a professional.

Or as a human being.

I don’t matter murders your faith, your hope, your courage.

I don’t matter exalts your despair, your doubt, your fear, your failure.

I don’t matter may be why you stopped when your blog stuttered. Why you looked back when it got hard. Why you remain silent.

Why so many bloggers will skip Blog Action Day. Why one more person will die alone.

I don’t matter is a lie. A damnable lie.

I don’t matter shoved me mercilessly to the very brink of doom one dark night in 1998. Those three words would have murdered me had a dear friend not rescued me from the abyss with an embrace I shall never forget.

If you never listen to anything I say ever again, listen to these two gloriously true words:

You matter.

And so your blog matters.

You will never know in this life how great a difference you will make and how many lives you will bless through your devoted service.

Remember these words. They saved me 10 years ago. They may save you or someone through you someday.

Please show this to a friend who needs it.

Thanks to Darren for the inspiration.

Photo by junku-newcleus

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Note: This blog is all about blog improvement. It’s what I do for a living. And I believe the best way to improve your blog is to sharpen your sense of vision and purpose – for yourself as well as for your blog. The rest becomes so much simpler after that.

Thank you for coming. I hope we can get to know each other.

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For whom is your blog?

Who writes the blog posts?

Who typically leaves comments?

Who’s the target reader? The target buyer?

Who your blog?

Who your blog matters more than what your blog. It’s bigger than when or where or how, too.

Let me rephrase it: Knowing why you’re blogging and who you’re blogging for is more fundamental than deciding anything else about your blog, including what to blog about.

When you’re birthing a blog, the why and who are the head and shoulders.

Concentrate first on why your blog and who your blog and the rest will emerge easily.

So … boy or girl?

Imagine all the bloggers …

photo credit: Gaetan Lee

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Why your blog? Why is it special?

Why your blog? Why did you choose the blog format?

Can a new visitor tell me “why your blog” within 10 seconds?

Can you?

Why your blog?

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