What’s in a Word? Or, Why Blogs Wield Scary Power for Businesses
January 19th, 2009 by
Barack Obama.
Quick! Say the first word that comes to mind.
…
Was it “change?”
“The change we need.”
“Change we can believe in.”
Obama owned that word in 2008. His masterful social media campaign gets a lot of the credit for that.
Do you love the power of words? Do you relish them?
Most blogs consist entirely, or almost entirely, of words.
Words can create. Words can destroy.
Words wield scary power for businesses.
Your blog is going to help or hurt your business in 2009.
How careful are you about the words you use or avoid on your business blog?
What are you going to do this week to become more so?
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4 Comments - Publish a Comment
You are right about this. I never thought about choices of my words in the blogs. I should put more thought into this.
I feel like I’m super picky about the words I choose, but I’m sure I don’t use my keywords enough. Thanks for the reminder, Easton! Great tips.
Easton congrats on the great new look, and on words that inspire growth, and change, and adventure. I added VB to Blogroll and look forward to more electric words from this dynamite site!
Thanks to all three of you for the great comments! Words wield great power. Or at least, they can.
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